Make this your breakthrough quarter.

Still ambitious. Already exhausted?

By October, most people at this level are running on reserves. The summer is gone, the quarter that decides the year has arrived, and the tank is low — with as much still to deliver as there was in January.

That’s why Tier One Pro starts with your energy. Not managed — restored. Advanced recovery, continual recharge, and the drive you had at the start of the year, rebuilt on a system that holds through December. Then, on that foundation, the performance: the decisions, the high-stakes moments, the objective delivered.

And one thing you keep: a personal performance system, in your own words, tested against a live quarter. Everyone else starts January from scratch. You start it already operating at the level you finished December — with the energy to sustain it.

Twelve challenges. Twelve sessions. Worked through together.

Every session takes one challenge that everyone at this level meets. The room describes how it actually shows up for them. Martin teaches: the strategies, the protocols, the options. The solutions are shaped by what the room said, and each member leaves with the one they’ll use that week. The next session opens with what happened.

Session topics — not a confirmed running order.

Integration has its own session — and runs through the programme. The methods need to work in your life.

How the cohort works

You begin with a private session with Martin: what you are going for by 31 December, what stands in the way, and the first things to build. Then a 90-minute session every week in a room of ten — the challenge, the room’s experience of it, Martin’s teaching, and the response you’ll deploy before the next session. Between sessions, direct access to Martin for the moments that won’t wait.

Sensitive matters stay in your private sessions. Nobody is asked to disclose anything they don’t want the room to hear, and the live discussion is never recorded.

The methods come from five sources. Martin’s job is choosing what fits you.

• Recovery and recharge. Sleep, breathwork, and the ancient practices that modern science has since validated.
• Special-operations execution. Clear intent, ruthless prioritisation, contingency planning, and deciding without the full picture.
• Elite-sport performance psychology. Mental rehearsal, attention cues, pre-performance routines, and confidence built on evidence.
• Applied physiology. Deliberate state change: settling fast when wired, mobilising when flat, sustaining focus through a long day.
• Technology, nutrition and compounds. Measurement, wearables and supplementation, assessed against the evidence and your individual suitability.

Nothing is prescribed by default. The methods are selected for the person and the objective.

Martin has coached people at this level one-to-one for sixteen years.

Who you’ll be working with

Martin Soorjoo has spent thirty-five years in three fields where underperformance has a price.

Fifteen years as a leading human rights lawyer, on cases that changed the law and legal practice in the United Kingdom and across Europe. Three years as CEO of a private-equity-backed startup, working days, nights and weekends alongside a board of senior figures from Goldman Sachs, Morgan Stanley, Royal Bank of Scotland and hedge funds — many with global responsibility. Wiley approached him to write Here’s the Pitch, a book for founders raising serious capital under extreme pressure.

For sixteen years Martin has coached founders, chief executives, finance professionals, senior lawyers — and special forces operators from the world’s most elite units. His work in the special forces community resulted in him being able to interview numerous operators from the Navy SEALs and British Special Forces on his podcast, Outperform the Storm.

He is an accredited HeartMath practitioner and a Master Practitioner of Neuro-Linguistic Programming.

Your programme — and the support around it

• Twelve weekly sessions: 90 minutes each, online, built around the challenges above.
• Private coaching: a private opening session, three private check-ins during the quarter, and a closing debrief in early January.
• Direct support: focused WhatsApp text and voice-note guidance within agreed availability; brief calls at Martin’s discretion.
• Yours to keep: concise playbooks, clean teaching recordings and your personal performance playbook, developed through the work.

Immediate challenges can be raised privately; you need not wait for their scheduled session.

Finish strong. Start Q1 with more than resolutions.

Pursue your year-end result without making January the recovery period for everything it cost.

Take practised focus, preparation, decision and recharge methods into Q1. Your playbook captures what helped; the January debrief adapts it to what comes next.

Start 2027 with more than renewed ambition. Start with a tested approach to sustaining the energy behind it.

Experience the programme before deciding to pay.

Practical questions

When do we meet?

Weekly, online, at 17:00 London — noon New York, 9am Los Angeles. The dated schedule comes with the terms, and attendance is confirmed to work for you before you join.

Miss a session?

Clean teaching recordings and practical materials support occasional absences. They do not replace live discussion and feedback.

What stays private?

Private sessions and confidential member discussions are not recorded. Teaching recordings are separate. Participants agree to confidentiality terms.

How much extra work?

Allow for sessions and short practice periods. Apply the methods in your actual work; integration is part of the programme.

Who reads the applications?

Martin. Every one.

Why October and not January?

Because you’ll finish this year with more to give — not nothing left — and walk into January already running the system, while everyone else is starting from scratch.

Coaching does not guarantee external outcomes or replace healthcare or necessary sleep. Persistent exhaustion or sleep difficulties may need medical assessment. Devices and supplements are neither included nor compulsory.

Apply for a seat

Five minutes. Free. No commitment. If it looks like a fit, the next step is a conversation with Martin — not a pitch. You’ll hear back within 48 hours.